|Things to Know When Having Your Logo Design Developed... |
The first and most important step in having your logo design created is choosing the right company for the job. OnlineLogo's team of creative professionals will take your project from concept to completion with as much, or as little creative input as you would like to give. This article is intended to aid those customers who prefer giving specific instructions regarding the creation of their logo design.
POINTS TO CONSIDER
There are several factors to consider when developing a logo design. Colors, fonts, spacing and balance are just a few elements that can make the difference between having a stale, unmemorable logo and having a logo that delivers the strong, distinguishable message that you desire.
The common goal of creating any logo, regardless of the type of business or organization it is for, is to develop a mark that distinguishes you in your customer's mind. Simply put, a logo can be described as any graphic and/or text mark designed for easy and definite recognition. Logos may vary from a rather simple type treatment to an extremely complex illustrative style. Regardless of the treatment, the common goal of standing out in a crowd remains.
Before you begin on your quest to create the perfect logo, it is important to understand exactly what you are trying to achieve with your design. A little research can go a long way in determining which avenues to pursue with your design efforts. Take the time to find out what your competition is using. Keep in mind that just because the competition is using a certain style of logo, doesn't make it the correct type of logo for your industry. Knowing what styles will not work is a valuable step in arriving at a style that will work. Notice things like colors, fonts and overall structure. Is the composition vertical, horizontal or equally proportionate? Is it contained within a shape such as a circle or a square or is it free flowing? All of these characteristics ultimately contribute to the overall mood that the logo projects.
Remember that the goal of the logo is not necessarily to sell every product and/or service that you may offer. Rather, you should be striving to project a feeling of stability and trust while evoking a desired mood in the customer's mind. There will be plenty of time to sell all of your products and services once your company's image has been received favorably by the customer. With this in mind, 9 times out of 10 a simpler approach to the overall feeling of the logo is better.
Finally, once you have an idea of the direction you'd like to take, it's time to let the pros turn it into a reality.
Let's get started: STEP 1